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The following questions are optional, but it would be really cool if you told us what you think about IZZE!

Which of these is your favorite?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Fizzy Lizzy
Fuze
Gus
Hansen's Natural Juice
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Nantucket Nectar Fizz
Orangina
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Voss Sparkling Water
Wild Fruitz
Which of the following types of beverages do you drink REGULARLY, at least 2 or more times a month?: Beer
Bottled water (uncarbonated)
Coffee
Cold tea (bottled)
Diet soda
Distilled liquor (e.g., Vodka, Gin, Rum, Scotch, etc.)
Energy drinks (e.g., Red Bull, Rock Star, etc.)
Fruit juice
Hot tea
Premium malt liquor (e.g., Smirnoff Ice, Mike's Hard Lemonade, etc.)
Regular soda
Sparkling fruit juice (carbonated)
Sparkling water (carbonated)
Vegetable juice
Wine
Which of the following beverages have you purchased in the past 12 months - either for yourself, or for someone else in your household?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Dasani bottled water
Evian bottled water
Fiji bottled water
Fizzy Lizzy
Fuze
Gatorade
Gus
Hansen's Natural Juice
Honest Tea
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Naked Juice
Nantucket Nectar Fizz
Odwalla Juice
Orangina
Perrier Mineral Water
Propel bottled water
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Tazo Tea (bottled)
Vitamin Water
Voss Sparkling Water
Wild Fruitz
Which of the following beverages do you purchase regularly, at least 2 or more times a month - either for yourself or someone else in your household?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Dasani bottled water
Evian bottled water
Fiji bottled water
Fizzy Lizzy
Fuze
Gatorade
Gus
Hansen's Natural Juice
Honest Tea
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Naked Juice
Nantucket Nectar Fizz
Odwalla Juice
Orangina
Perrier Mineral Water
Propel bottled water
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Tazo Tea (bottled)
Vitamin Water
Voss Sparkling Water
Wild Fruitz
Thinking only about sparkling water, juices and other natural beverages like those listed below, which ONE is your favorite?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Dasani bottled water
Evian bottled water
Fiji bottled water
Fizzy Lizzy
Fuze
Gatorade
Gus
Hansen's Natural Juice
Honest Tea
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Naked Juice
Nantucket Nectar Fizz
Odwalla Juice
Orangina
Perrier Mineral Water
Propel bottled water
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Tazo Tea (bottled)
Vitamin Water
Voss Sparkling Water
Wild Fruitz
How did you first discover IZZE?: Saw it at a coffee shop/cafe/restaurant
Saw it while grocery shopping
Other family member/friend/colleague told me about it
Read about it in a magazine
My children/grandchildren told me about it
Someone else in my household bought it/brought it home
Saw it at a special event/fundraiser
Read about it online
Where did you first try IZZE?: Saw it while grocery shopping and purchased it
Tried it at a friend's house/party
Someone else in my household bought it/brought it home
Tried it at a special event/fundraiser
Ordered it at a coffee shop/cafe/restaurant
What type of IZZE customer would you categorize yourself as?: N/A
Light (I've only drunk IZZE a few times)
Mild (I've drunk it more than a few times, but not regularly)
Regular (I drink it regularly, but I'm not addicted)
Avid (I'm nearly addicted, it's one of my favorites)
In the past 12 months, how often have you purchased IZZE, either for yourself or someone else in your household?: Daily
Several times a week
Several times a month
Once a month
Several times every other month
Several times a year or less
I've only had it once
Why don't you buy IZZE more often?: Don't like the taste as well as other beverages
Can't always find it
Don't always want a carbonated beverage
Doesn't have caffeine in it/Want caffeine
Too much sugar
Too many calories/Want a diet beverage
Too expensive
Who in your household drinks IZZE?: Myself
Other adult male
Other adult female
Teenager(s) (age 13-17)
Kid(s) (age 1-12)
How do you purchase IZZE most often?: Single bottle
Single can
4-pack bottles
4-pack cans
12-pack cans
Case of 24 bottles
Case of 24 cans
Where do you typically buy IZZE?: Traditional grocery store (e.g., Safeway, Kroger, King Sooper, Jewel, etc.)
Natural/Gourmet grocery store (e.g., Whole Foods, Wild Oats, etc.)
Mass merchandiser/Club store (e.g., Target, Costco, etc.)
Coffee house (e.g., Starbucks, Pete's, etc.)
Quick/Casual restaurant/Cafe (e.g., Noodles & Co., Einstein Bros., etc.)
Fine dining restaurant
When do you typically drink IZZE?: With breakfast
With lunch
With dinner
As an afternoon pick-me-up
On-the-go
After exercising/Playing sports
In the evening to relax
As a mixer with alcohol
At a bar/restaurant instead of alcohol
I don't drink IZZE often
There are many reasons why people purchase IZZE, or how they perceive the brand. Which of the following phrases best describe how you think of IZZE?: It's a regular part of my routine
Something different, not the same old thing
A quick pick-me-up
An indulgence, a way to "treat" myself
A healthy alternative to soda, coffee, etc.
I don't eat enough fruit, IZZE helps me get fruit in my diet
Like the bottle/logo
I want to drink more water, IZZE is a good alternative to plain water
Great as a mixer with alcohol
Refreshing after/during/before exercising
I really look forward to drinking it
I'm addicted to it
I like to introduce other people to IZZE
Philanthropic, IZZE supports non-profits
Tastes great
Don't know/Drink it infrequently
Nothing special, I really don't think about it
Which of the following words best describe IZZE?: For women
Healthy
Too sweet
Refreshing
Unique
Unhealthy
Fake
Creative
Stodgy
Charitable
A gimmick
Stuck up
Smart
Colorful
Dull
Philanthropic
Conservative
Natural
Delicious
Expensive
For men
A kid's drink
Hip
Stylish
Nothing special
How would you best describe IZZE?: A juice
A soda
What beverages are you drinking less often now, because you're drinking IZZE instead?: N/A, there are no beverages I'm drinking less now
Diet soda
Regular soda
Bottled water (uncarbonated)
Sparkling water (carbonated)
Fruit juice
Other brands of sparkling fruit juice (carbonated)
Vegetable juice
Coffee
Hot tea
Bottled tea
Now, tell us about yourself. What is your current marital status?: Single, living alone
Living with partner
Married
Divorced/separated/widow
How many adults (18 or older), including yourself, live in your household?: 1
2
3
4 or more
How many children (under age 18) live at home with you (either full-time or part-time)?: none
1
2
3
4
5
6 or more
What is the highest level of education you have attained to date?: Currently in high school
Did not graduate high school
High school graduate
Some college/currently in college
Graduated from a 2-year/technical/vocational college
Graduated from a 4-year college
Advanced coursework
Graduate degree
Professional degree (M.D., Ph.D., CPA, etc.)
Which of the following categories includes your total household income in 2004, before taxes?: Under $25,000
$25,000 - $34,999
$35,000 - $44,999
$45,000 - $54,999
$55,000 -$74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 or more

Which of these is your favorite?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Fizzy Lizzy
Fuze
Gus
Hansen's Natural Juice
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Nantucket Nectar Fizz
Orangina
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Voss Sparkling Water
Wild Fruitz
Which of the following types of beverages do you drink REGULARLY, at least 2 or more times a month?: Diet soda
Regular soda
Bottled water (uncarbonated)
Sparkling water (carbonated)
Fruit juice
Sparkling fruit juice (carbonated)
Vegetable juice
Energy drinks (e.g., Red Bull, Rock Star, etc.)
Coffee
Hot tea
Cold tea (bottled)
Which of the following beverages have you drunk in the past 12 months?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Fizzy Lizzy
Fuze
Gus
Hansen's Natural Juice
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Nantucket Nectar Fizz
Orangina
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Voss Sparkling Water
Wild Fruitz
Which of the following beverages do you drink regularly, at least 2 or more times a month?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Fizzy Lizzy
Fuze
Gus
Hansen's Natural Juice
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Nantucket Nectar Fizz
Orangina
San Pellegrino Sparkling Water/Limonata
Santa Cruz Organic
Smart Water
Sobe/Sobe Lean
The Switch
Voss Sparkling Water
Wild Fruitz
Thinking only about sparkling water, juices and other natural beverages like those listed below, which ONE is your favorite?: Blue Sky Soda
Calypso
Crystal Geyser Juice Squeeze
Fizzy Lizzy
Fuze
Gus
Hansen's Natural Juice
IZZE
Jones Soda
Knudsen Spritzer
Lorina French Sparkling Beverages
Metro Mint Peppermint Water
Nantucket Nectar Fizz