IZZE gets the creative juices flowing at Publicolor’s ‘Stir, Splatter and Roll 2012′

April 19, 2012

Stir, Splatter + Roll is a fun and creative departure from New York’s usual benefit and gala circuit created and hosted by our amazing friends at Publicolor. Alarmed by the ramifications of our nation’s rising high school dropout rate, industrial designer Ruth Lande Shuman founded Publicolor in 1996 when she realized that too many of our schools look and feel like prisons—a condition contributing to our all-too-high dropout rate—Ruth created Publicolor to use the power of color, collaboration, design, and the discipline of commercial painting to engage high-risk students in their education and create a better trained and educated workforce for our future.

The event, which is held at Martin Luther King, Jr. High School, just behind Lincoln Center, transforms the school’s gym and hallways through the vibrant work of the Publicolor staff, students and volunteers. The evening began with colorful IZZE cocktails and collaborative painting, where guests and students joined a spectacular group of Team Leaders, including Michael Kors, Nicole Miller, Christo, Ed Schlossberg Jonathan Marvel + Rob Rogers, Jeffrey Banks, Vicente Wolf, and Gael Towey, Creative Director at Martha Stewart Living Omni-media. Together, each group created an original design on canvas which was then offered at a silent auction at the end of the evening. One hundred percent of money raised supports Publicolor’s scholarship fund. The scholarship fund helps to empower students to reach their full potential in college through a continuum of design-based programs and academic support that help counter the drop-out rate.

IZZE would like to join Publicolor in thanks to the 400+ supporters who joined us at Stir, Splatter and Roll this year. Thanks to your generosity, the event raised $95,000 for the S,S+R scholarship fund and over $700,000 for other relevant Publicolor programs. Be sure to check out their website – www.publicolor.org to find out more about their programs or to make a donation today. Of course you can always follow IZZE on twitter or friend us on facebook to find out about all of the exciting events we have going on in your area.

Check out some of our favorite pics from this year’s Stir, Splatter and Roll below!

IZZE Field Force Expands!

April 13, 2012

We have some great news for all our IZZE fans! You’ve been showing us the love in LA and NYC so we wanted to spread the good! We are hitting the streets in Chicago, Boston, San Francisco, and Baltimore/Washington D.C., in addition to LA and NYC. Keep an eye on our facebook page and be sure to follow us on twitter to find out how we plan to make the summer sparkle!

Eileen and I continue to IZZE-fy LA and NYC. Our newest Taste Agents, Gina (Chicago), Chris (Boston), Jessica (San Francisco) and Tyanna (Balt/Wash) are already out there having fun with all our friends and making new ones along the way! So when you see IZZE cruising through your neighborhood, be sure to say hello and of course, drink some Clementine, or Grapefruit, or Blackberry…

Here’s to a great summer filled with IZZE love!

IZZE helps celebrate with 722 Figueroa!

April 9, 2012

Last week, we headed back to downtown LA to help celebrate the Spring Launch with our friends at 722 Figueroa. 722 is a fashion pr/marketing agency with some great brands and some amazing people. We have partnered up with 722 for many years now, and this was by far our biggest party yet. The line was down the street with a full guest list consisting of buyers, press, bloggers, stylists, tastemakers, friends, and family. The DJ’s — Partytime and Mark Marcelo — spun beats inside the showroom while guests browsed the newest lines. Meanwhile, Capital Cities wowed the crowd with an electrifying live performance in the courtyard. And to no surprise, the bar was packed all night! We co-hosted the bar with our friends at Bushmills and kept the drinks free-flowing all evening. Always the hit, Tommy B’s iPad-interactive photobooth was a non-stop attraction for the attendees. See full photos at TheTommyB.com. Here are some of our favorites of the night!

IZZE joins the ‘8th Annual Poker4Life’ tournament to help spread the positive power of poker!

April 3, 2012

IZZE Sparkling Juice was on the scene once again as many of New York City’s finest athletes, musicians, actors and general ‘do-gooders’, (WHO LOVE POKER!) came together for the Poker4Life Tournament. This year’s tournament attracted over 300 players at 30 tables and hundreds of others who wanted to bid on the awesome auction items, enjoy the delicious food and drinks provided by generous sponsors and take in all of the action! The event, which just celebrated it’s 8th year on March 29, 2012, was founded by Ethan Ruby and Jeremy Schwartz in 2005. Poker4Life was formed to harness The Positive Power of Poker by hosting charity poker tournaments to benefit all non-profit organizations. Their mission is to provide a forum for professional, celebrity and everyday poker players to come together and support causes they believe in while playing a game they enjoy. Over the last eight years they have raised over $1,500,000. Their charity of choice thus far has been The Buoniconti Fund to Cure Paralysis, which maintains an unprecedented 86 cents of every dollar going directly to research. There are approximately 1.4 million 501(c)(3) non-profit organizations in the U.S. with whom we are actively forming relationships. IZZE Sparkling Juice is proud to join in their aim to help raise money for those in need through the great game of poker.

IZZE was thrilled to join Poker4Life again this year and we were excited to see many returning sponsors too. We partnered up with Zyr Vodka and Bulldog Gin to provide delicious IZZE cocktails for guests as well as yummy IZZE fruit mocktails for those who chose a lighter option. It was so exciting to watch Tiki Barber of the NFL fame and David Lee of NBA fame playing for this awesome charity. Please be sure to check out www.poker4life.org and www.buonicontifund.com to find out more about what these organizations are doing in your area. Be sure to check into the IZZE blog, our Facebook page and of course follow IZZE on twitter to see what we will be up to next! (Don’t forget to check out some of our favorite pics from the night too!)

IZZE chills in GuitarTown.

March 26, 2012

Last week, IZZE was on hand for the unveiling of round two of Gibson GuitarTown held on The Sunset Strip. This new round of guitars features work by renowned local and national artists, including Shepard Fairey, Tristan Eaton and fellow street artists DeeKay, Free Humanity and Smog City. The guitars celebrate a range of musicians who have influenced The Sunset Strip, including Buffalo Springfield, T-Rex, Jane’s Addiction, Rage Against The Machine and Van Halen, among others.

The initial nine 10-foot tall art guitars will be on display along The Sunset Strip through November. After their time The Strip, the guitars will be auctioned for charity. An additional 15 guitars are planned for the spring.

GuitarTown on The Sunset Strip is a very cool public art display. The exhibit provides a unique walking tour of the boulevard while celebrating The Sunset Strip’s rich musical legacy. Here are some pics from the event!

IZZE heads to Coronado Island

March 12, 2012

Last week, IZZE headed south to Coronado Island to the Hotel Del Coronado to partner up for a fun wedding photo shoot and cocktail party. As many of you know, IZZE and weddings go together wonderfully. The hotel just completed some beautiful renovations and wanted to showcase all the possibilities that were now available. For this fantastic evening, IZZE helped dress up all the tables with colorful place settings and also created three specialty cocktails for guests to enjoy. Guests traveled from different rooms, experiencing all the different options the hotel had to offer for a possible wedding or special occasion. The evening was a hit and everything looked amazing. Big thanks to our friends at YourBASH for inviting us! Here are some of my favorite pics.

IZZE graces the runways at New York fashion Week Fall/Winter 2012

March 4, 2012

The New York Fashion Week (NYFW), is a citywide fashion event, anchored by Mercedes-Benz Fashion Week at Lincoln Center, showcasing the runway collections of many of the world’s top designers. NYFW includes over 250 fashion events throughout the City, and occurs semiannually every September and February, highlighting fashion trends for the following spring and fall, respectively. NYFW kicks off international Fashion Weeks, with London, Milan, and Paris following New York.

IZZE Sparkling Juice was thrilled to sponsor over 25 events at this past February’s Fall/Winter 2012 NYFW. Hosting larger-scale events at Lincoln Center at the Metroploiltan Pavilion as well as smaller, boutique style events at The Standard Hotel and the Helen Mills Performance Space, IZZE found themselves with their finger on the pulse at some of the most interesting and relevant shows of the season.

IZZE would like to extend special thanks to our friends at Seventh House PR and Showroom 7 who we partnered with for the beautiful runway shows of Charlotte Ronson, Erickson Beamon and Katie Gallagher to name a few. We’d also like to thank a-list communications for inviting us to join them at The Metropolitan Pavillion for the Style 360 Shows of Malan Breton, Emu Australia and SACHIKA. A final and huge thank-you goes out to the team at Select New York, who we teamed up with for the shows of Leanne Marshall and Anna Francesca. All of the collections were amazing and we expect to see many of the styles they created on many of our trend-setting IZZE fans this fall.

Check out some of our favorite photos from NYFW Fall/Winter 2012 and be sure to follow us on Facebook and @IZZE on twitter to find out about all of our exciting upcoming events in your area.

Sundance was a blast!

February 10, 2012

A few weeks ago, the LA IZZE team once again hopped in the IZZE van and made our annual drive out the the Sundance Film Festival in Park City Utah. IZZE has been part of the festival for the last 8 years and this year was one of the best years yet! With a great variety of partnerships, VIPS and festival attendees were all able to enjoy our delicious beverages on the snowy street of Sundance. Here are some of our favorite pics of our trip!


January 3, 2012

2012 is here and all of us at IZZE are super excited. We have some amazing things planned in the coming months and we can not wait to share them with you all. First off the bat is our annual trip out to Park City, Utah for the Sundance Film Festival. We are busy finalizing our best event partnerships ever! If you are going to be in the area during the festival, be sure to find the Orange IZZE Van cruising up and down Main St.
As usual be sure to keep up on all the IZZE news as it happens via our Twitter feed, our Facebook page and of course of our blog.

Here’s to a sparkling 2012!

IZZE joins the artists and art lovers at Art Basel Miami 2011

December 7, 2011

From December 1st through the 4th, Miami Beach, Florida, hosted the 10th edition of Art Basel Miami Beach, the most prestigious art show in the Americas. More than 260 leading galleries from North America, Europe, Latin America, Asia and Africa took part, showcasing works by more than 2,000 artists of the 20th and 21st centuries.

The exhibiting galleries are among the world’s most respected art dealers, offering exceptional pieces by both renowned artists and cutting-edge newcomers. Special exhibition sections feature young galleries, performance art, public art projects and video art. The show will is a vital source for art lovers, allowing them to both discover new developments in contemporary art and experience rare museum-caliber artworks.

Top-quality exhibitions in the museums of South Florida and special programs for art collectors and curators also helped make the event a special time for encountering art. And every year, a greater number of art collectors, artists, dealers, curators, critics and art enthusiasts from around the world participate in Art Basel Miami Beach – the favorite winter meeting place for the international art world.

IZZE was thrilled to participate in Art Basel Miami this year sponsoring events at Red Dot Art Fair, Scope, Art Whino, Fountain Art Fair and at the Kohn Compound.  IZZE also supported the screening of the Limelight Movie and the Limelight Lounge as well as after-parties held at Grand Central Miami.  We saw some amazing and beautiful works by thousands of artists and truly enjoyed the creative, guerilla-style art that went up allover the city.  We hope to see many of you at next year’s Art Basel Miami which will take place from December 6th through the 9th. To find out more about Art Basel please check out www.artbaselmiamibeach.com.  You can also follow IZZE on twitter or go to our facebook page to find out more about what we are up to in your community.