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Gosh, where to start. Well, we bubbled up in blue-sky Boulder, Colorado, when two best friends Todd Woloson and Greg Stroh were hanging out, having a drink and talking about life and stuff. That’s just the kind of thing you do on a sunny day in Boulder.

Anyhoo, they decided they wanted to make a drink that didn’t just taste good, but did good for the world. Who doesn’t want a thing like that? They both loved the sophisticated, all-natural sodas common in Europe and decided it was time to bring that sparkling drink to America. They named their special new drink after a very special person, Todd’s daughter.

With a delicious beverage and bubbly outlook on life, IZZE® was ready to sparkle its way into the hearts of Americans.