IZZE helps celebrate with 722 Figueroa!

April 9, 2012

Last week, we headed back to downtown LA to help celebrate the Spring Launch with our friends at 722 Figueroa. 722 is a fashion pr/marketing agency with some great brands and some amazing people. We have partnered up with 722 for many years now, and this was by far our biggest party yet. The line was down the street with a full guest list consisting of buyers, press, bloggers, stylists, tastemakers, friends, and family. The DJ’s — Partytime and Mark Marcelo — spun beats inside the showroom while guests browsed the newest lines. Meanwhile, Capital Cities wowed the crowd with an electrifying live performance in the courtyard. And to no surprise, the bar was packed all night! We co-hosted the bar with our friends at Bushmills and kept the drinks free-flowing all evening. Always the hit, Tommy B’s iPad-interactive photobooth was a non-stop attraction for the attendees. See full photos at TheTommyB.com. Here are some of our favorites of the night!