IZZE joins the ‘8th Annual Poker4Life’ tournament to help spread the positive power of poker!

April 3, 2012

IZZE Sparkling Juice was on the scene once again as many of New York City’s finest athletes, musicians, actors and general ‘do-gooders’, (WHO LOVE POKER!) came together for the Poker4Life Tournament. This year’s tournament attracted over 300 players at 30 tables and hundreds of others who wanted to bid on the awesome auction items, enjoy the delicious food and drinks provided by generous sponsors and take in all of the action! The event, which just celebrated it’s 8th year on March 29, 2012, was founded by Ethan Ruby and Jeremy Schwartz in 2005. Poker4Life was formed to harness The Positive Power of Poker by hosting charity poker tournaments to benefit all non-profit organizations. Their mission is to provide a forum for professional, celebrity and everyday poker players to come together and support causes they believe in while playing a game they enjoy. Over the last eight years they have raised over $1,500,000. Their charity of choice thus far has been The Buoniconti Fund to Cure Paralysis, which maintains an unprecedented 86 cents of every dollar going directly to research. There are approximately 1.4 million 501(c)(3) non-profit organizations in the U.S. with whom we are actively forming relationships. IZZE Sparkling Juice is proud to join in their aim to help raise money for those in need through the great game of poker.

IZZE was thrilled to join Poker4Life again this year and we were excited to see many returning sponsors too. We partnered up with Zyr Vodka and Bulldog Gin to provide delicious IZZE cocktails for guests as well as yummy IZZE fruit mocktails for those who chose a lighter option. It was so exciting to watch Tiki Barber of the NFL fame and David Lee of NBA fame playing for this awesome charity. Please be sure to check out www.poker4life.org and www.buonicontifund.com to find out more about what these organizations are doing in your area. Be sure to check into the IZZE blog, our Facebook page and of course follow IZZE on twitter to see what we will be up to next! (Don’t forget to check out some of our favorite pics from the night too!)