The HBO South Asian International Film Festival is coming to NYC!

November 7, 2011

The South Asian International Film Festival (SAIFF) is the largest film premiere destination for South Asian/Indian filmmakers in the United States. SAIFF was founded in New York City due to the lack of support for many emerging filmmakers and the overall underrepresentation of Indian cinema in a capital that is recognized by the world as the birthplace of independent filmmaking. The Festival is committed to exhibiting films from South Asia (i.e India, Pakistan, Sri Lanka, Bangladesh, and Nepal) and within the Indian Diaspora. With a focus on dynamic, visionary cinema, SAIFF annually creates unprecedented exposure for filmmakers and unparallel experiences for its attendees. The 8th Annual South Asian International Film Festival will take place from November 9 – November 15, 2011 and IZZE Sparkling Juice is thrilled to join HBO and Virgin Atlantic as a premier sponsor for many of the week’s events.

For seven (7) exciting days, film lovers, filmmakers, industry professionals and media will attend and watch the very best in new cinema from new talent and acclaimed masters. With several screening locations, a team of high-profile supporters, red carpet premieres, and a slate of top-notch films, the festival will give audiences of all ages and ethnicities a chance to discover new South Asian voices and celebrate established ones.

Kicking off with a feature film premiere and opening night gala, the Festival will present a select combination of full-length films, shorts, and documentaries in a variety of genres. In addition to a retrospective honoring an internationally renowned filmmaker, the Festival will attract new films from the South Asian continent and around the World. Annually, the festival is hosted by key influential South Asian leaders and prominent community members, the festival will mix in dynamic entertainment, cutting-edge social and professional mixers, and exclusive industry events with its slate of high-quality cinema programming.

For more information about the 2011 SAIFF, contact them at or 646-330-4172.

To find out about events during the festival that IZZE is supporting as well as events throughout the year, be sure to follow us on twitter and Facebook.