IZZE is always out and about. Check back to see what IZZE is doing as we make appearances at events and retailers across the country
March 29, 2011
The DUMBO Arts Center recently held their seasonal ‘Monster Drawing Rally’ on March 20th and IZZE Sparkling Juice was on hand to support their efforts and join in the fun! Fulfilling the DAC’s mission “to catalyze interaction between visual artists, the local community and the wider public,” the Monster Drawing Rally is a unique event that invites members of the public to witness what is usually a private creative process.
Audience members watched as 20-30 artists at a time created work in-person and on the spot. Using materials supplied by DAC, each group of artists worked for one hour, in shifts starting at 2, 3, 4, and 5. A wide range of drawing styles and working methods were on display.
The event fosters a sense of community and camaraderie among the participating artists as they get an inside look at the creative methods of their fellows. For the seasoned art patron, the Drawing Rally provides a fresh look at favorite artists and a chance to discover new talents. For those new to the experience, the rally encouraged children and adults alike to work side by side with established artists. While the entire mystery of art making and inspiration will never be fully understood, this event reveals the work, inspirations and magic that go into art. For the audience as a whole, the Monster Drawing Rally was both an exciting spectacle and a rare opportunity to bring home original artworks at an affordable price.
All drawings created in the Rally were hung as finished and were available for purchase as soon as they were completed. All work was sold for $50, in the spirit of accessibility and equality that is integral to DAC. All of the proceeds will go to support the programs that the DAC offers to children, teens and adults throughout the community.
IZZE Sparkling Juice was joined in sponsorship of the event by Talas, The L Magazine, Pearl Paints and Sixpoint brewery.