IZZE joins the crowds to support the runners of the 2010 NYC Marathon

November 9, 2010

The ING New York City Marathon is renowned for its enthusiastic and extremely plentiful crowds of spectators. Despite the enormousness of the city, the first Sunday of November is always ‘Marathon Sunday’, and 2 million New Yorkers leave their Sunday doings and head out to cheer the runners, listen to the 100 live bands and suck in the energetic atmosphere. The hailing onlookers line the whole course from the start on Staten Island, over Verazano-Narrows Bridge to the sound of Frank Sinatra singing ‘New York, New York’ and into Brooklyn and Queens. Then the route goes over Queensboro Bridge for a roundtrip on Manhattan and a short stop in the Bronx before reaching the finish outside the famous restaurant Tavern on the Green in Central Park. Along the way, runners will witness the cultural diversity of New York’s neighborhoods and pass five more or less famous New York bridges. IZZE Sparkling Juice joined the spectators in Brooklyn where we watched over 40,000 runners race past on 4th Avenue. The crowds were out in massive numbers to show their support and IZZE was happy to share our delicious juices to keep both runners and spectators refreshed throughout the day!

IZZE would like to congratulate Shalane Flanagan of the USA for coming in 2nd place in her first-ever marathon as well as all of the winners and competitors. IZZE would also like to praise their friends at Wearable Collections for sending their teams out to collect the over 35,000 pounds of clothing that were discarded over the marathon route. Those items will be recycled and used again!

Please enjoy the pictures of some of the youngest volunteers that came out to support the ING 2010 NYC Marathon. Hope to see you all out there again next year!