IZZE celebrates the ‘Locks for Love’ organization on their latest endeavour in NYC!

October 23, 2010

Locks of Love is a public non-profit organization that provides hairpieces to financially disadvantaged children in the United States and Canada under age 21 suffering from long-term medical hair loss from any diagnosis. Locks for Love meets a unique need for children by using donated hair to create the highest quality hair prosthetics. Most of the children helped by Locks of Love have lost their hair due to a medical condition called alopecia areata, which has no known cause or cure. The prostheses they provide help to restore their self-esteem and their confidence, enabling them to face the world and their peers.

IZZE Sparkling Juice joined the staff at Senses Salon on 5th Avenue in NYC on Wednesday, October 20th in support of Locks for Love. Over a dozen women and one man generously donated 10 inches of their hair to this fantastic cause.  The carnival themed party also helped to raise over 20,000 for the organization with raffles, a silent auction and tons of fun activities. Of course the IZZE Sparkling Juice was flowing! We are so proud of everyone that contributed and honored to have been able to do our part!