IZZE Sparkling Juice sets out to ‘Make Strides Against Breast Cancer’ at the October 17th Annual Fundraising Walks

October 13, 2010

In 1984, Massachusetts cancer survivor Margery “Margie” Gould Rath wanted to find a way to celebrate fellow cancer survivors by raising funds for the American Cancer Society. Working with a committee of fellow cancer survivors and other volunteers, she created a “move-along-a-thon” called Making Strides Against Cancer to bring people of all abilities together in an event to move the fight against cancer forward. The first event, held in Boston, drew 200 participants and became a yearly event in the city.

In September 1993, the event officially became known as the American Cancer Society Making Strides Against Breast Cancer walk, attracting 5,000 walkers at events in NYC, Boston and Manchester, New Hampshire. Since then, Margie’s vision has inspired nearly 6 million walkers to participate in Making Strides events in more than 145 communities across the country, raising more than $400 million to fight breast cancer. Margie remained a dedicated volunteer for the Making Strides Against Breast Cancer program until she ultimately lost her battle with cancer in 2001.

Margie’s legacy lives on, reminding us each and every year that we can all do our part to save lives and create a world with less cancer and more birthdays! IZZE Sparkling Juice is proud to sponsor both of the ACS ‘Making Strides Against Breast Cancer’ Walks that will be held in NYC this Sunday, October 17th. Please join us in either Central Park, Manhattan or Prospect Park, Brooklyn and lend your support to this amazing fund-raising effort! For more information please log onto www.cancer.org/Involved/…/MakingStridesAgainstBreastCancer.