IZZE is always out and about. Check back to see what IZZE is doing as we make appearances at events and retailers across the country
June 15, 2009
Poker4Life is a charitable organization designed to assist other charities in meeting their fund raising goals by hosting exciting, high profile poker tournaments. Poker enthusiasts Ethan Ruby and Jeremy Schwartz realized the positive impact that the growing popularity of poker could have on the charitable giving world, and founded Poker4Life in 2005. They developed the concept of the “charity of charities” and began hosting poker tournaments with their cutting edge ideas of harnessing the Positive Power of Poker. Poker4Life has attracted thousands of poker payers and philanthropists with our exclusive charity poker tournaments. Over the last four years they raised over $500,000 for The Buoniconti Fund to Cure Paralysis, which has been their charity of choice. IZZE Sparkling Juice was thrilled to sponsor this wonderful event by providing our delicious cocktails and swag for the high rollers’ goodie bags.
Poker4Life is now realizing their vision of connecting to as many charities as possible by hosting individual fundraising tournaments for non-profit organizations. Their ultimate goal is an annual main event in which each participant plays for the designated charity of their choice. Their innovative and philanthropic tournament model ensures that every represented charity is guaranteed donations for their respective organization. In addition, any distributed prize pool money won by their representative player will also go directly to their charity. This model highlights the individual player, the charity, and the sponsors that help make these events possible; everyone is a winner at Poker4Life events.