Archives

DID YOU GET YOUR FREE IZZE?

June 22, 2009

The Field Force hit the streets in the early AM handing out Apple IZZE cans to all the lucky ones in line for their new IPhone. Were you lucky enough to walk away with a new phone and an IZZE Sparkling Apple?

APPLE IZZE FOR APPLE FANS!

June 18, 2009

Late Thursday and early Friday IZZE will hit the streets once again to celebrate the launch of a new Apple IPHONE. For all you IZZE and IPHONE fans out there, keep your eyes peeled for an IZZE van in NYC, LA and Boston popping by with ice cold IZZE sparkling apple. Come by grab an IZZE and a brand new phone!

IZZE goes 'all in' at the Poker4Life Tournament to benefit the Buoniconti Fund

June 15, 2009

Poker4Life is a charitable organization designed to assist other charities in meeting their fund raising goals by hosting exciting, high profile poker tournaments. Poker enthusiasts Ethan Ruby and Jeremy Schwartz realized the positive impact that the growing popularity of poker could have on the charitable giving world, and founded Poker4Life in 2005. They developed the concept of the “charity of charities” and began hosting poker tournaments with their cutting edge ideas of harnessing the Positive Power of Poker. Poker4Life has attracted thousands of poker payers and philanthropists with our exclusive charity poker tournaments. Over the last four years they raised over $500,000 for The Buoniconti Fund to Cure Paralysis, which has been their charity of choice. IZZE Sparkling Juice was thrilled to sponsor this wonderful event by providing our delicious cocktails and swag for the high rollers’ goodie bags.

Poker4Life is now realizing their vision of connecting to as many charities as possible by hosting individual fundraising tournaments for non-profit organizations. Their ultimate goal is an annual main event in which each participant plays for the designated charity of their choice. Their innovative and philanthropic tournament model ensures that every represented charity is guaranteed donations for their respective organization. In addition, any distributed prize pool money won by their representative player will also go directly to their charity. This model highlights the individual player, the charity, and the sponsors that help make these events possible; everyone is a winner at Poker4Life events.

Experience The Positive Power of Poker as Poker4Life redefines the charity poker world!

IZZE HANGS AT MTV MOVIE AWARDS SUITE!

June 9, 2009

Its MTV Movie Awards time again and IZZE celebrated the occasion in style with our friends at Platinum Publicity. Stars of film, tv, music and sports joined us for two days of IZZE and IZZE cocktails high atop the Hollywood Hills. We broke out the new additions to the IZZE flavor family and the IZZE fans went wild. Ginger and Birch were definitely the fav’s for the day. Here are some pics of our fun two days recently.

IZZE jams at the Lyric Boutique Openings at Bloomingdales Flagship NYC

June 1, 2009

Lyric Culture, the rock n’ roll lifestyle brand known for its apparel designs inspired by the song lyrics of legendary artists like The Beatles, The Rolling Stones, Bob Dylan, Lynyrd Skynyrd, The Beach Boys, KISS, David Bowie and countless others has kicked off it’s nation-wide launch and IZZE Sparkling Juice was on hand in Miami, LA and NYC to help get the party started! The line will be visually merchandised in Bloomingdale’s stores in an elaborate vintage style shop within shop featuring Gibson guitars, song lyrics written on the walls and classic album covers of artists including the Blondie, Queen and Michael Jackson. IZZE cocktails and goodie bag cans kept the crowd jamming throughout the night at the Bloomingdale’s Flagship store on 59th street on May 21st – check out some of our favorite pics!

Please come join us for the launch in Century City, CA on June 16th when Lyric Culture will offer several special gift with purchase promotions launching exclusively at Bloomingdale’s, including assorted women’s tank tops with a variety of classic song lyrics (retail value $70) as well as an exclusive iTunes download gift card featuring five Bob Dylan tracks.