IZZE dazzles at NYC's Fall fashion Week '09

March 13, 2009

NYC’s Mercedes-Benz Fashion Week has come to an end but not before IZZE Sparkling Juice made their presence known allover town! IZZE could be found backstage at Bryant Park and front and center at many of the major studios to be hosting shows as well. We kicked off the week at the Altman Building for our own in-house designer Loris Diran’s Runway Show. IZZE was gifted in goodie bags for all those in attendance as well as served backstage to keep the models, stylists, photographers and of course Loris refreshed. IZZE could also be seen (and drank!) at the beautiful MILK Studios throughout the week, for the Camilla Staerk and Jen Kao shows. IZZE formed a fantastic partnership with Calvin Klein this year and was served to attendees and participants in both the Women’s and Men’s Fall Collection shows. IZZE was also gifted in the goodie bags for the the Macy’s and Marque’s Secret present ‘Darius Wolbil’ Show, the Iodice Showroom and the MonAri 1962 show. When we arrived at the Eyebeam gallery for the Philosophy Show, the crew were so excited to see us that 2 photographers and a model insisted on helping me unload! Our greatest endeavors of the week occurred at the Bryant Park Tents for the William Rast and Zac Posen Shows. IZZE was available to all models, stylists, dressers, photographers and production crews. Our beautiful sterling silver tubs and barrel coolers were visible throughout the Bryant Park tents and IZZE really had a great impact! IZZE finished the week at the Teen Vogue party sponsored by Le Sport Sac and at the Designers and Agents studio show at the Chelsea Art Museum and the Starett Lehigh Building, where we served to buyers and editors from the fashion world.