IZZE sparkles at NYC'S FASHION WEEK '08

October 7, 2008

Patrick Rzepski’s Stylists love their IZZE too!Fashion Interns love their IZZE at the Liz McLean Show!Fashion Week – NYC 2008′ has come to an end, but not before our very own Sparkling IZZE was seen all over NYC”S finest red carpets and runways! IZZE was also found backstage and behind the scenes to refresh the models, make-up and wardrobe stylists, production crews, fashionistas, celebs and many of the designers themselves. IZZE started the events at the Patrick Rzepski show on Thurs, 9.4., keeping everyone backstage nice and cool! IZZE was back in fashion on Friday 9.5 for the Liz McLean Show at Bumble and Bumble. The event was packed and almost everyone was spotted indulging in an a delectable IZZE beverage! Sunday was a perfect day for the Susan Ciancolo show at the Mini-Cooper Skydeck and Roof Runway. IZZE was the beverage of choice at the VIP bar as well as back stage. The gorgeous weather permitted many to enjoy an IZZE while sunning themselves and enjoying Susan’s lovely collection. IZZE’S next big gig was for the lovely and well-attended Benjamin Cho Collection at the Altman Building. IZZE sparkled in our classic sterling silver tubs in the VIP area while the barrell coolers stayed full for those working on the show backstage. Everyone was thrilled that there was a healthy and delicious alternative and I heard many people saying they were psyched that they kept seeing IZZE in all the hot-spots! The Zac Posen show was absolutely our most high profile fashion event as IZZE was available throughout the enormous back stage at the Bryant Park Tents. There wasn’t an IZZE left in the house by the end of the night! Our friends at Room Service also helped to get us placed into the Twinkle Goodie bags for their wrap-party. To cap off the week IZZE sponsored the Macy’s Herald Square Fashion Model Search. Almost 250 young hopefuls tried out to win placement in the upcoming Macy’s ‘Identify Youself’ fashion show. IZZE was all the rage with these trendy teens and all of their supporters! IZZE is now looking forward to the flagship store opening of our in-house designer Loris Diran. Loris’s beautiful designs will be available to all at the historic site where CBGB’S once stood, right next to NYC’S much desired John Varvatos.
IZZE even finds WALDO backstage at NYC’S Fall Fashion Week ‘08 IZZE backstage at the Zac Posen Show